15 Sep First Korean-made EDM party aims for the stars
One of the most popular house music festivals in Korea in recent years has been the Amsterdam-born Sensation, where partygoers dress in white from head to toe. But this year, Heineken Korea, which has been at the helm of the event since 2012, is presenting a new electronic dance music (EDM) party instead.
“5tardium,” as the one-day festival is called, will take place in a venue transformed into the shape of a star, with five different DJs playing music from five different EDM genres in each of the shape’s points.
To create this first Korean-made EDM festival, Heineken Korea joined hands with local production agency VU Entertainment.
“Unlike other electronic dance music festivals in Korea such as UMF or Global Gathering, which are international events, this festival is purely Korean-made,” said VU Entertainment director Kim Ki-bum.
“We hope to see this Korean-made EDM festival spread to other Asian countries to start off, and then to the rest of the world in the future.”
For “5tardium,” one world-class DJs is confirmed for each section of the stadium. They include Alvaro, who reinterprets electro-house in Dutch style; Danny Byrd, known for his strong beats and flowing melodies influenced by house, UK garage, R&B, old-school rave, jungle and techno; Seven Lions, who is popular for his powerful expression of dubstep; and the famous trance music duo Super8 & Tab, composed of Miika Eloranta and Janne Mansnerus.
Taking Heineken’s green star logo as its inspiration, the organizers say the five-corner stage is designed to “allow the public more freedom to experience different styles of electronic dance music under one roof.”
“The audience can move about freely between stages as each one features a different subgenre of electronic music,” said Kim.
The five stages, which will “stimulate music lovers’ five senses,” according to Kim, include the House Stage, Dubstep Stage, Electrohouse Stage, Trance Stage and the Drum ‘n’ Bass Stage.
“Music has been a great platform to express Heineken and we are glad to reveal Heineken Stadium to Korean music fans,” said Jan Arie Smit, general manager of Heineken Korea.
“Heineken will continue to present an exquisite experience and joy that its consumers have never felt before through music.”
“Heineken presents 5tardium” will be held on Sept. 27 at Jamsil Stadium. Tickets, which will only be available to those 19 and older, will cost 88,000 won ($85).
There are also 3,000 early-bird tickets priced at 66,000 won currently available. Tickets are available at www.yes24.com or by calling 1544-6399.
BY YIM SEUNG-HYE [email@example.com]